Podcasting is a billion dollar industry and exploding throughout Southeast Asia and beyond, the barrier of entry to Poscasting is relatively low and its growth is unprecedented. Learn what goes into making a successful podcast that shares your brand story and out voice the already noise market.​

What is the Workshop about?

This 2 days introductory course, delivered by our subject matter practitioner, will enable attendees to tap into the new boom of auto storytelling for their brands. Using podcast as the platform to reach new audiences or even setting a voice of authority in their own industry.

By the end of the workshop, participants will acquire a comprehensive understanding of the podcast network and build their own podcast channel. Participants will also get an insight of storytelling techniques to develop their personal branding and all required skill set from pre production, recording and publising.

WHAT A PODCAST IS… AND IT ISN’T

  • knowing the different Podcast platforms and format.
  • understanding the dynamics of different podcast networks.

Content Creation

Create narrative, storytelling elements, with a focus on linking what you stand for to the values you share with your customers.

RECORDING AND MIXING

  • plan, role-play real podcast scenarios.
  • recording of high quality podcasts.
  • editing of podcasts within the broadcast standards.

PUBLISHING

  • distribution techniques for podcasts.
  • leveraging SEO and trends.

By end of this workshop, participants will:

  • Understand the different Podcast formats
  • Equiped with the knowledge of pre-production, production and post production of a podcast
  • Manage their own podcast channel
  • Understand the different types of Podcast formats
  • Identify your ideas and possible niches
  • Pre-production:
    • Preparing scripts
    • Recording formats
    • Equipment
    • Recording spaces
  • Production
    • Preparing the space
    • Recording process
  • Editing
    • Preparing the workspace
    • Tools
    • Techniques
    • Mixing
    • Exporting and QC
    • Album Artwork and Metadata
  • Publishing: different platforms
    • Managing the data

WHAT A PODCAST IS… AND IT ISN’T

  • knowing the different Podcast platforms and format.
  • understanding the dynamics of different podcast networks.

Content Creation

Create narrative, storytelling elements, with a focus on linking what you stand for to the values you share with your customers.

RECORDING AND MIXING

  • plan, role-play real podcast scenarios.
  • recording of high quality podcasts.
  • editing of podcasts within the broadcast standards.

PUBLISHING

  • distribution techniques for podcasts.
  • leveraging SEO and trends.

By end of this workshop, participants will:

  • Understand the different Podcast formats
  • Equiped with the knowledge of pre-production, production and post production of a podcast
  • Manage their own podcast channel
  • Understand the different types of Podcast formats
  • Identify your ideas and possible niches
  • Pre-production:
    • Preparing scripts
    • Recording formats
    • Equipment
    • Recording spaces
  • Production
    • Preparing the space
    • Recording process
  • Editing
    • Preparing the workspace
    • Tools
    • Techniques
    • Mixing
    • Exporting and QC
    • Album Artwork and Metadata
  • Publishing: different platforms
    • Managing the data

Who is it meant for

KYLE ONG

Filmmaker / Podcaster

About The Trainer

1 Year: 45,000 Following & 500,000+ Listenership across all podcasting platforms.

Kyle Ong, a graduate of LASALLE College of the Arts made his TV directorial debut with 2017’s #NoFilter as part of Discovery Channel’s Jump Cut Asia program.

A self-dubbed Creative Swiss Knife, Kyle has spent the past 8 years creating video & photo content for brands such as Discovery Channel, Nikon, DBS, BMW, Singtel, Starhub and Ironman ranging anything from directing, production to post-production.

He is also a co-creator of one of the top English Horror Podcasts in Southeast Asia, GHOST MAPS .

He is also in the midst of producing his first Full-Length documentary slated for release

in 2021, Not Your Average 9 to 5 (tentative title), a film that tears down the glamorous social media filters and unveil the passion and the struggles of everyday people who made a career choice of freelancing.

Kyle’s methodology is that “Stories are everywhere, in everything and they live in us” – like the dialogue between Rey and Luke Skywalker “And between it all, balance, energy a story.

What They Said

BRAND STORYTELLING

THRU PODCAST

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